Specifications: 210bhp, 331 cu. in. overhead valve V8 engine, Hydra-Matic automatic transmission, independent coil spring front suspension, live rear axle, and four-wheel power assisted drum brakes. Wheelbase: 115"
The American demand for immediate automobile production after World War II left no time for new concepts and designs. Instead, all efforts were focused on returning prewar models to showroom floors with minor fine-tuning and stylistic tweaking. By the end of the decade, however, new models abounded, supply had caught up to demand, and competition returned to the car market. Former GIs were starting families and contributing to a thriving economy and a seemingly insatiable demand for all products, particularly automobiles. Such prosperity was further fueled by a growing, futuristic design trend that caught the public’s imagination and manifested itself in the most exciting era of automotive excess. At the heart of it all was GM’s Motorama, a traveling motor show that exposed the buying public to the latest in GM’s ‘idea cars’ and the newest, chrome-trimmed products from Harley Earl’s Art & Color Department.
For 1953, the exciting news at General Motors was the introduction of the new Eldorado, which was based on one such Motorama show car and, as its ‘gilded’ name suggests, assumed the highest position in Cadillac’s formidable model line. The new convertible, with its long, low lines, featured a unique, deep-angle wraparound windshield and a daring dip in the beltline with a bold downward sweep curve over the door. The convertible top was completely concealed under a metal cover at the top of the rear deck, while the interior was trimmed in a leather horseshoe pattern on the seats with horizontal cord stitching. Meanwhile, chrome wire wheels and wide whitewall tires added a special touch of distinction. Priced at an astronomical $7,750, the Eldorado was the most expensive car GM had ever offered. At nearly twice the price of a standard Series 62 Coupe, exclusivity was assured with only 532 examples built. Naturally, the nation’s rich and famous immediately gravitated toward a car with such luxurious outfitting and limited production.
The Eldorado was powered by Cadillac’s new 210 horsepower overhead valve V8 engine and was offered only one way – fully loaded. In fact, the electrical system had to be upgraded to 12 volts in order to supply power for the multitude of accessories that included power steering, power windows, power seat, heater, signal-seeking pre-selector radio, windshield washer, power seat, and power top.
The 1953 Eldorado Convertible offered here resided for many years in a European collection before eventually receiving a frame-off restoration. It was ultimately purchased by the vendor and treated to a complete recommissioning by RM Auto Restorations. The exterior is beautifully finished in Aztec Red while the matching red leather interior is one of six leather upholstery combinations available in 1953. The engine bay has been fully detailed and the underside remains very presentable and is indicative of the aforementioned, older frame-off restoration.
This Eldorado is reportedly in excellent running and driving order with a full array of original accessories.
In the eyes of many present-day collectors, the 1953 Eldorado is among the most desirable postwar Cadillacs ever built. With just 532 produced, it is also among the most rare. Given its impact on automotive design and its status as a Milestone Car, its significance to 1950s-era design cannot be underestimated. Now, over fifty years after its introduction, it remains an icon of Detroit flair and Cadillac luxury.
Please note that the serial number for this vehicle is 536284624.