1948 Mercury M47 1/2-Ton Pickup Truck

  history
     

Offer Price: sold

   
     
Specifications: 100hp, 239 cu. in. V8 engine fitted with a two-barrel carburetor, three-speed manual transmission, solid front axle with coil springs and live rear axle with leaf springs, four-wheel hydraulic drum brakes. Wheelbase: 114"

After the end of World War II, Ford Motor Company of Canada developed a new marketing scheme, which effectively divided its existing dealerships into two bodies: Ford and Lincoln-Mercury. Those selling the more expensive Lincoln-Mercury brands complained about losing their very strong selling light-duty commercial vehicle sales. To remedy this, a new line of pickups were released carrying the Mercury nameplate.

Ford trucks had always been popular, and when the new Mercury line hit the showroom floors as an exclusive Canadian product, the response was better than had ever been expected. In early 1948, the new M-47 series of 1/2-ton haulers were released. These were the first postwar pickups from Ford of Canada, and besides being built for rugged duty, they were also quite handsome, actually pioneering the idea that the driver and those with him deserved much better creature comforts.

While the Mercury pickups shared the same basic sheet metal with the new F-series from Ford, they were distinguished by the use of special trim. A distinctive four-bar grille was used up front, flanked by a stylish wrap-around trim mounted on the fender's seam line, with specific badging in the center of the hood, which also wore quite prominent side trim. To the rear, the name M-E-R-C-U-R-Y was spelled out in bold lettering, leaving no doubt that this was a proud, pure Canadian truck.

The 1948 Mercury M47 1/2-ton pickup truck presented here is one of just over 10,000 Mercury trucks produced that year. This vehicle has been given a complete frame-off restoration. The current mileage of 72,900 is believed to be original from new. It is finished in an attractive two-tone yellow and black color scheme, with an oak bed, and stainless steel divider strips. All the original badging is still on the vehicle, including the Mercury emblazoned horn button. Fitted with numerous options, it has a very hard-to-find original AM radio, factory heater, auxiliary turn signals, dual visors, dual windshield wipers, dual hinge mount side mirrors, a rearview mirror, a red Grote mount tool box, chrome beauty rings and hub caps, whitewall tires, Mercury step plates and a locking gas cap.